Intralogistics solutions – presented in an appealing new way on the current TGW website in multiple languages, with carefully selected terminology and perfectly adapted to the target market.
The TGW Logistics Group is a leading international provider of intralogistics solutions. The website is required in multiple languages, the translation mustn’t read like a translation, and the terminology has to be spot on. The complex process of translation using Across needs to be transparent, quick and problem-free so that the markets can be provided with the latest information without delay.
The challenge with regard to the website users is to transcreate rather than translate – and produce flowing, engaging copy that is easily understood in the target language. But the terminology is no less a priority. This is a job for native-speaking professional translators.
The challenge with regard to the company is that TGW designs, manufactures, implements and provides a range of services to complex logistics centres, which involves mechatronics, robotics, control systems and software. What’s needed here is specialist knowledge, a feel for language, creativity and the readiness to work with TGW to come up with the right terminology.
We pick out skilled marketing translators with technical expertise for English, Italian, Spanish and French. TGW looks at the test translations and selects the translators they feel are the best fit for the target group and market. There are country-specific adjustments to be made for English: the US market requires different terminology, formulations and sentence lengths from the British market. We supply the translations in the required tone of voice and in a format that can be used on the website.
Target group
Website users
Application area
Company website
Solution
Transcreation
Tools
Across
Information Unlimited: COPA-DATA customers are kept informed in over 100 countries – in perfect English.
