With its international SEO content, BINDER’s translated website is right at the top of the search engine rankings in its target country.
BINDER is the world’s largest specialist manufacturer of simulation chambers for scientific and industrial laboratories. The company is a global player with a presence in over 135 countries. BINDER wants to ensure that its international target groups find its website when they enter the customary search terms. Merely translating keywords is not enough. What’s required is international SEO with translations that bring about the desired search result.
The BINDER website has to be easy to find in the search results of international search engines. An improved ranking means improved awareness. To achieve that, knowledge is needed not just of the culture in the target countries but also of how users there search and of the keywords they use. That includes the correct use of specialist terminology.
A multi-stage approach is adopted. First, the relevant keywords of the target group are ascertained. Then the content and metadata are not just translated by marketing translators into the target languages; they are transcreated. The result reads like it was originally written in the target language. And the defined keywords are integrated in the content to optimum effect.
Target group
Website users
Application area
Corporate website
Solution
International SEO
Tools
Search metrics
Roll-up banners, building-site banners, door lettering: the customers don’t always want to be named. But we can talk about the projects.
Not only is the new website translated into four languages, but there are two versions of the same language for different sales approaches.
