KLINGER Group

The company attaches great importance to communicating with its employees – and doing it in their own language. The employee magazine appears in Spanish.

Customer: KLINGER Group

The employee magazine VISTA brings news from the world of KLINGER in the local language.

Project description

KLINGER is the world’s leading manufacturer and vendor of industrial seals and solutions for fluid control and monitoring. The company believes in good internal communication, and the employee magazine plays a central role in that – with an engaging mix of news from the countries where KLINGER has a presence, articles on development, information on company strategies, features on employees and some entertaining elements, as well. VISTA goes out to recipients all over the world, who should be able to read it in their own language.

The challenge

People like reading the employee magazine – either online or in its print version. One reason for that is not just the appealing mix of content but the fact that the magazine is available in their own language. An important element of the strategy of any organ of communication is to communicate with the target group convincingly. The translation of VISTA should strike the right tone and read as if it was written in Spanish originally.

Solution

A professional, native-speaker translator with a particular focus on marketing translates VISTA into international Spanish. To achieve an even higher level of quality, a colleague then edits the copy. The local KLINGER subsidiaries are included in the translation process: they can review the translation in the [i]-correct document review portal and make changes to suit their requirements. After all that, there is really nothing standing in the way of an enjoyable read.

Target group

Employees

Application area

Employee magazine

Solution

Marketing translations

Tools

Trados, [i]-correct

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